Crafting innovative products and experiences that redefine interactions with the world.
OUR APPROACH
Innovative solutions for everyday problems
We believe the most impactful design happens when innovation meets real human needs. From reimagining how people interact with AI systems to creating life-saving fire suppression devices that fit seamlessly into kitchens, we tackle complex challenges with elegant, practical solutions. Our approach combines cutting-edge technology with intuitive design—whether it's developing resilient devices for refugee camps, creating the world's slimmest electrical plug, or building accessible digital experiences that work without language barriers. Every project starts with understanding the problem deeply, then crafting solutions that don't just work beautifully, but make life genuinely better
Operational excellence
Our operational excellence stems from decades of refining how great design gets delivered. We've mastered the entire journey—from initial research and concept development through engineering, prototyping, and manufacturing support. Our streamlined processes ensure projects stay on track while maintaining the flexibility to adapt as insights emerge. We've successfully navigated complex regulatory requirements, established international manufacturing partnerships, and delivered products that scale from prototype to millions of units. This operational maturity means fewer surprises, faster iterations, and solutions that work flawlessly in the real world—not just in the design studio.
WHO WE ARE
Meet the founders
Our founders combine decades of experience in product design, engineering, and manufacturing—from leading mechanical teams at Nokia on the world's best-selling mobile phone to pioneering AI-first digital experiences. What drives us is a shared belief that exceptional design comes from curiosity, collaboration, and hands-on problem-solving.
We're makers at heart, equally comfortable sketching concepts, prototyping solutions, or working directly with manufacturing partners. Our studio culture values open dialogue where the best idea wins, ensuring every project benefits from our full attention and expertise
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DANIEL BECERRA
DESIGN DIRECTOR
MA Royal College of Art
MSc Imperial College
SIAN SMYTH
CREATIVE
DIRECTOR
MA Royal College of Art
MSc Imperial College
PAUL THOMAS
DESIGN DIRECTOR
MA Royal College of Art
MSc Imperial College
Awars
Awards and Accolades
Our work has been recognised with over 20 international awards, reflecting our commitment to design excellence and innovation. From industry-leading design competitions to engineering achievements, these accolades span projects across consumer electronics, digital experiences, and humanitarian technology. Each award represents not just recognition of our craft, but validation that our human-centered approach creates solutions that truly make a difference.
